6 TikTok Myths, Debunked in 2022

Ronda Beazley

Several entrepreneurs have flirted with the strategy of striving TikTok, but specific misconceptions have stood in the way.

For occasion, is not it just a system for teens? Specially, teenagers who lip-sync?

To support curb the confusion, we’ve rounded up a list of frequent TikTok myths to assistance you decide whether it justifies a spot on your marking roster. Let us dive in.

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Myth 1: TikTok’s audience is as well youthful.

Models mistakenly think that TikTok is just for teenagers and younger adults. Despite the fact that it in the beginning exploded in acceptance with the Gen Z group, TikTok is swiftly “escalating up.” In point, 36% of TikTok consumers in 2021 have been concerning 35 and 54 several years previous, a 10% improve from the 12 months ahead of.

On major of that, 50% of Millennials report viewing TikTok in the very last a few months, together with 38% of Gen X-ers, according to HubSpot’s 2022 Shoppers Traits Report. We forecast these numbers will continue on to increase as TikTok cements alone as a mainstream social system.

Myth 2: TikTok is just for lip-synching and dancing.

When these kinds of video clips absolutely exist on TikTok, it’s only the suggestion of the iceberg. As its viewers has grown far more assorted, so also has its information.

Presently, you can obtain movies that strike practically any specialized niche. For case in point, some of the most well-known TikTok classes contain cooking recipes, attractiveness tutorials, health and fitness routines, existence hacks, and even pet videos. This also implies TikTok can get the job done for a selection of models across unique industries.

For example, Ryanair, a European airline, is a lover favorite on TikTok with virtually two million TikTok followers. DuoLingo, a language studying application, is a different most loved with above four million followers. Then you can find Red Bull, a preferred power drink, with virtually 7 million followers. These are wildly distinct brand names, from different industries, that have crafted a nutritious audience on TikTok.

Curious which brands are winning on TikTok? Check out out this useful guide to get impressed.

Myth 3: If your brand is “major,” TikTok isn’t really for you.

TikTok has a reputation for being quirky — but if your model is on the critical side, never allow this scare you absent. Rather, try approaching your brand name from a unique angle.

For illustration, just take a appear at Planet Dollars, an NPR-backed podcast that handles sophisticated topics about the economic system. Not the most entertaining subject in the world, ideal? However, it truly is raked up pretty much 750,000 followers.

From gentrification to home loans, no subject is far too severe for Planet Revenue to deal with with a humorous spin. Will need convincing? Acquire a appear at the subsequent video clip that asks, “Is cost-free shipping and delivery genuinely totally free?”

If you sense your model is way too “serious” for TikTok, consider a be aware from Planet Money and approach your brand — and the material you create — from a distinct lens. At the end of the day, it is really about sharing worth and offering it in an engaging way — and which is a aim practically any manufacturer can achieve.

Fantasy 4: You have to have a large amount of followers to go viral.

On TikTok, anyone can go viral. Even accounts with a handful of followers can spark hundreds of thousands of sights on a wonderful video clip.

Its viral mother nature is a immediate final result of its algorithm. How does it work? The algorithm pinpoints people that may well get pleasure from your information centered on their previous watch record, hashtag lookups, and current spot. Then, it will push your video clip to their feed. If ample men and women engage with it, the algorithm will share it to even additional persons. Next point you know, you have a viral strike.

This is an example: suppose you article a video of by yourself climbing a mountain. The algorithm exhibits your video to customers who live nearby, as nicely as people who recently searched for mountaineering trails on the system. It notices a whole lot of people today “liking” and commenting on the movie, so it shares it to a lot more end users.

Very long story shorter, if you are apprehensive you won’t get any traction on TikTok, it is useful to recall that the algorithm is on your side, enabling you to access a lot more folks outdoors of your quick followers.

Fantasy 5: Simply because TikTok films are shorter, users are fewer engaged.

TikTok is known for its brief, bite-sized content material. Nonetheless, this makes an illusion that people never expend significantly time on the system.

The good thing is, this could not be farther from the reality. In point, TikTok has an regular person session of 10.85 minutes, far exceeding any other social media platform. On best of that, consumers in the U.S. open the TikTok application 8 occasions a day on ordinary.

Fantasy 6: TikTok is a fad.

Will TikTok meet up with the very same fate as Myspace and Tumblr? Even though it’s far too early to call, I would argue that it won’t genuinely make any difference.

For a person, small-variety video clip is dominating the social media landscape. If TikTok fulfills its demise, shoppers will still crave this articles. The audience may bounce to a new platform, or migrate to an present a person. Either way, you even now need to have to know how to create participating, snackable material — and TikTok is the foremost platform to hone this talent.

Second, if you make your manufacturer the right way, no rise or slide of a one system will topple it. If you build a potent community all-around your brand name, it will develop into unshakeable. But in buy to do this, you require to go where by your viewers is — and, for ideal now, that may possibly be TikTok.

Back To You

Let us stop with 1 final myth: it really is also late to join TikTok.

This is untrue, specifically if your viewers is energetic there. Even more, its high engagement charges, stellar progress potential, and strong algorithm can get your digital promoting to the following degree. That said, time is of the essence. Brands that create a presence on TikTok now can continue to be forward of the curve.

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