7 Fact-Finding Strategies Entrepreneurs Must Pursue Before Developing Their Product

Ronda Beazley

by Min Basadur, Michael Goldsby and Rob Mathews, co-authors of “Design-Centered Entrepreneurship, Second Edition“ In this era of rapid change, creativity and innovation are essential for success. Entrepreneurs are challenged with uncovering real problems and designing elegant solutions to those problems. Yet all too often entrepreneurs reverse this process. What results is […]

Why Emotional Marketing Beats Promotion By 2X

Ronda Beazley

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising […]

13 YouTube Community Building Hacks You Must Know

Ronda Beazley

Even if they are interesting, simply uploading videos on YouTube isn’t enough nowadays to catch and keep active, loyal subscribers. Social media advances have resulted in people spending considerable time on their phones. SNS (social networking services, a.k.a. social media) take up to 145 minutes of each Internet user’s time. […]